Anndy Lian: A New Method of Value Addition for Agribusiness Supported by Blockchain Technology

Anndy Lian
2 min readJun 17, 2019

Anndy Lian, CEO of LINFINITY is the resource person and keynote speaker at the Asian Food and Agribusiness: Smart Food Value Chains held in Thailand, Bangkok from 11 to 13 June 2019. He shared his experience on how blockchain technology can help the agriculture business in terms of security, transparency and traceability.

“Blockchain technology gives a new meaning to food security. This technology can transform and innovate this industry, tracing food products to their source for enhanced food authenticity, security and safety. Blockchain will work seamlessly on both the business and consumer end, there is also no need for them to understand or know how blockchain works. It is just there to to make sure everything is prim and proper.” Anndy Lian shared his views at the conference.

The conference 3 day conference has a broad range of participants 13 countries- Bangladesh, Cambodia, Republic of China, Fiji, India, Indonesia, Malaysia, Nepal, Pakistan, Philippines, Sri Lanka, Thailand and Vietnam.

Keynote and resource person from Japan, Netherlands, New Zealand, Singapore, United Kingdom and United States were also at the conference to share their expertise and give constructive solutions and suggestions to the participants. Engaging topics like Increasing food safety and quality with advanced logistics management system for perishables; Blockchains for food traceability and supply chain management innovation; Establishing value chain ecology for regionally produced food: partnerships with local SMEs; Food Innovation and Food Science Multidisplinarity were being discussed.

LINFINITY works through real examples of what works and provide specific steps and tools so that our clients can take to take action and make decisions that work best for themselves. As a blockchain solutions company, they are not experts in the agribusiness industry; they work closely with consultants to provide end to end services so that clients who wants to adopt blockchain can go through the process smoothly.

“Helping farmers implement best practices by innovating and working with simple yet powerful technologies is a mission we at AgTech Insight have been working on through the region for a few years. With the majority of the populations in these countries still relying on Agriculture for their livelihood, we can bring our experience and global outlook to help millions of farmers. This lifts the entire population, food security as well as builds wealth an improves the economy.” Aaron Magenheim, resource person for the conference and CEO & Founder of AgTech Insight based in California.

Originally published at on June 17, 2019.

Anndy Lian

Anndy Lian is an early crypto adopter and experienced serial blockchain entrepreneur. He is also the Book Author of “NFT: From Zero to Hero”.